美国新电商平台只销售“无牌”产品
文章来源:未知 文章作者:enread 发布时间:2017-08-29 09:25 字体: [ ]  进入论坛
(单词翻译:双击或拖选)
Brands are familiar, but often expensive. A new online retailer1 thinks it can offer shoppers big savings2 by ditching branded goods altogether.
 
品牌产品为顾客熟识,但往往价格也很昂贵。一家全新的在线零售商认为,他们可以通过抛弃牌子货而为顾客节省大笔开销。
 
Brandless launched last month with a promise to sell only "brand-free" products for just $3 an item.
 
Its product range includes kitchen knives, olive oil, toilet cleaner and facial moisturizer. The items come in simple packaging with a white label containing key product information.
 
American serial3 entrepreneur Tina Sharkey developed Brandless with co-founder Ido Leffler, raising about $50 million from investors4 before the website launched.
 
Sharkey says they created Brandless to help shoppers avoid the hidden costs of buying a big brand. They even trademarked the term "BrandTax" to describe those costs.
 
Brandless sources all its products from independent manufacturers and sends them directly to distribution centers. It focuses on natural and organic items at affordable5 prices.
 
It says it can pass on the savings it makes by not having any brick-and-mortar stores.
 
Whether or not Brandless becomes another big name, Sharkey insists the company is doing something different.
 
"Brands still have this false narrative6: cartoons and animated7 characters that represent them, or actors on television that are riding white horses on beaches, I mean, what is that?" she said. "People want the transparency of knowing who they're doing business with."


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1 retailer QjjzzO     
n.零售商(人)
参考例句:
  • What are the retailer requirements?零售商会有哪些要求呢?
  • The retailer has assembled a team in Shanghai to examine the question.这家零售商在上海组建了一支团队研究这个问题。
2 savings ZjbzGu     
n.存款,储蓄
参考例句:
  • I can't afford the vacation,for it would eat up my savings.我度不起假,那样会把我的积蓄用光的。
  • By this time he had used up all his savings.到这时,他的存款已全部用完。
3 serial 0zuw2     
n.连本影片,连本电视节目;adj.连续的
参考例句:
  • A new serial is starting on television tonight.今晚电视开播一部新的电视连续剧。
  • Can you account for the serial failures in our experiment?你能解释我们实验屡屡失败的原因吗?
4 investors dffc64354445b947454450e472276b99     
n.投资者,出资者( investor的名词复数 )
参考例句:
  • a con man who bilked investors out of millions of dollars 诈取投资者几百万元的骗子
  • a cash bonanza for investors 投资者的赚钱机会
5 affordable kz6zfq     
adj.支付得起的,不太昂贵的
参考例句:
  • The rent for the four-roomed house is affordable.四居室房屋的房租付得起。
  • There are few affordable apartments in big cities.在大城市中没有几所公寓是便宜的。
6 narrative CFmxS     
n.叙述,故事;adj.叙事的,故事体的
参考例句:
  • He was a writer of great narrative power.他是一位颇有记述能力的作家。
  • Neither author was very strong on narrative.两个作者都不是很善于讲故事。
7 animated Cz7zMa     
adj.生气勃勃的,活跃的,愉快的
参考例句:
  • His observations gave rise to an animated and lively discussion.他的言论引起了一场气氛热烈而活跃的讨论。
  • We had an animated discussion over current events last evening.昨天晚上我们热烈地讨论时事。
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