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Chinanews, Beijing, Sept 20 – In recent years, small-size clothes made for slim women have dominated the fashion market. Recently, however, some cloth manufacturers have begun to launch a new fashion brand that targets exclusively at chubby1 women. The new clothes were quickly sold out once they appeared in the market.
In China, chubby women aged2 at 25-45 usually have a hard time finding the type of clothes that are suitable for them. However, the clothing market share for this group of women might reach 35 billion yuan. At present, most clothes counters are dominated by the type of cloths that are made for slim women or teenage girls. In many shopping malls, small-size clothes usually occupy one or two floor spaces, so young women or teenage girls will have ample choices to make in buying clothes. For women aged 30 or older, however, they might be less lucky. Since most women aged 30 or older tend to grow a bit fatter, even if they have chosen a certain type of clothes, for most of the time the salesgirl might tell them that there is no size made for them. In the end, these women might leave the counter in disappointment, the Market News reported. Manufacturers should not neglect these facts. Nowadays, many of the younger generation have grown up with hamburgers and potato chips. Eating a lot of these fast foods has made many of them turn overweight. In addition, women who have given birth to a baby might notice that they have got a larger hip3 now. Even if women do not give birth to babies, many will experience physical changes when they are over 40. They might get a flabby belly4 and fat legs. However, fashion does not change along with their aging process. These women might want to follow the fashion but they just can't. Related information shows that in Chinese cities, among women aged 24-45, there are 20 million who are overweight. If each of these women spends 146 yuan on clothes every month, it means that the consumption market for this group of women will reach 35 billion yuan. Experts predict that in the two years to come, foreign manufacturers and domestic clothes makers5 will vie to take a share in this huge potential market.
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