专卖S号衣服的Brandy Melville_社会生活

专卖S号衣服的Brandy Melville

文章来源：未知文章作者：enread 发布时间：2014-10-24 07:40 字体： [大中小]　进入论坛

(单词翻译:双击或拖选)

"Small," reads the label dangling¹ from the first tank top on the rack at the Brandy Melville store in SoHo. So does the one behind it. And the third, fourth, fifth -- they're all small. In fact, nearly every single piece of clothing in the store is either labeled "small" or "one-size."

走进Brandy Melville零售店，从第一排衣架到第二第三排甚至是第五第六排，所有衣服上的尺码都是S号（小号）。事实上，Brandy Melville的几乎所有衣服都是S号或是均码。

Welcome to the hottest teen clothing retailer² in the U.S., where the garments are designed for just one body type: thin. Brandy Melville has stormed onto the teen fashion scene with its "one-size-fits-most" policy and whimsical California vibe. Despite its modest fleet of 18 stores in the U.S., mostly in California and around New York City, it's one of the brands with the fastest-growing popularity among American teen girls, according to a semiannual survey from research firm Piper Jaffray.

Who is the Brandy Melville girl? One look at the brand's website and Instagram account reveals her: young, white, skinny and long-legged.

"It's an exclusivity thing: Congratulations, you fit in the clothes! Join the club," said Justina Sharp, a 17-year-old fashion blogger who runs her style site, A Bent³ Piece of Wire. "There will always be the girls who will try to squeeze into it. They'll do whatever they can to fit in Brandy Melville."

While teens fawn⁴ over the retailer's assortment⁵ of crop tops, halters, cardigans and more, critics say Brandy Melville has raised the stakes when it comes to fat-shaming. Though the fashion world has long fetishized skinniness, and some labels cater⁶ to even slimmer profiles, few have taken size exclusivity this far. Yoga-wear company Lululemon, which admits plus-size customers aren't part of its strategy, does offer sizes from 0 to 12. Even Abercrombie & Fitch, derided⁷ for ignoring overweight kids, sells clothes with extra-large on the labels, up to size 14.

At Brandy Melville, nearly all the clothes are small, though a medium will pop up here and there. To be able to shimmy into Brandy Melville's only size of skinny jeans, a girl would need to have a 25-inch waist -- that's around a size 0 or 2, depending on the brand. Most skirts and shorts on the website are about the same size. Similar skinny jeans at teen fashion powerhouse Forever 21 span sizes from 24 to 30 inches. In the U.S., the average 16-year-old girl is approximately 5 feet 3inches tall, weighs about 138 pounds and has around a 31-inch waist, according to a 2012 report from the Centers for Disease Control and Prevention.

点击

收听单词发音

1 dangling
悬吊着( dangle的现在分词 )；摆动不定；用某事物诱惑…；吊胃口
参考例句：
The tooth hung dangling by the bedpost, now. 结果，那颗牙就晃来晃去吊在床柱上了。 The children sat on the high wall,their legs dangling. 孩子们坐在一堵高墙上，摇晃着他们的双腿。

2 retailer
n.零售商(人)
参考例句：
What are the retailer requirements?零售商会有哪些要求呢？ The retailer has assembled a team in Shanghai to examine the question.这家零售商在上海组建了一支团队研究这个问题。

3 bent
n.爱好，癖好；adj.弯的；决心的，一心的
参考例句：
He was fully bent upon the project.他一心扑在这项计划上。 We bent over backward to help them.我们尽了最大努力帮助他们。

4 fawn
n.未满周岁的小鹿；v.巴结，奉承
参考例句：
A fawn behind the tree looked at us curiously.树后面一只小鹿好奇地看着我们。 He said you fawn on the manager in order to get a promotion.他说你为了获得提拔，拍经理的马屁。

5 assortment
n.分类，各色俱备之物，聚集
参考例句：
This shop has a good assortment of goods to choose from.该店各色货物俱全，任君选择。 She was wearing an odd assortment of clothes.她穿着奇装异服。

6 cater
vi.(for/to)满足，迎合；(for)提供饮食及服务
参考例句：
I expect he will be able to cater for your particular needs.我预计他能满足你的特殊需要。 Most schools cater for children of different abilities.大多数学校能够满足具有不同天资的儿童的需要。

7 derided
v.取笑，嘲笑( deride的过去式和过去分词 )
参考例句：
His views were derided as old-fashioned. 他的观点被当作旧思想受到嘲弄。 Gazing up to the darkness I saw myself as a creature driven and derided by vanity. 我抬头疑视着黑暗，感到自己是一个被虚荣心驱使和拨弄的可怜虫。来自辞典例句

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