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McDonalds announced on Wednesday that they will replace CEO Don Thompson with Steve Easterbrook, a company veteran who has served as McDonald's chief brand officer since 2013.
麦当劳周三宣布，唐·汤普森执行总裁的职位将由史蒂夫·伊斯特布鲁克替代，后者自2013年开始担任麦当劳首席品牌官。
 File photo of Don Thompson, chairman and chief executive officer of McDonald\s Corp. The company says Thompson will retire on March 1st after nearly 25 years with the fast food chain.
Thompson was the first African-American to head McDonalds since it was founded in 1955.
Currently, McDonald's is struggling to weather intensifying1 competition and changing attitudes about food.
With 36 thousand locations around the world, has fought to hold onto customers and transform its image in recent years.
Customer traffic in the U.S. fell 4 percent last year, following a 1.6 percent decline in 2013.
The brand is also trying to recover after a supplier scandal in China that damaged its reputation.
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