The pizza firm's new 'Tummy Translator' app detects the rumbles¹ and growls² from your stomach and translates them into an order. 

 

According to Domino's, the app uses 1960s-inspired technology and "Gastro-Acoustic-Enterology" - whatever that is. 

 

The app, developed by Iris³ Worldwide, has users select whether they are "Peckish", "Nibbly", "Hungry" or "Famished⁴". 

 

Then, users are instructed to "place the bottom of phone against tummy with the screen facing skywards" so the app can get to work. 

 

As well as suggesting an order, the app also rewards users with codes and mobile deals. 

 

The introduction of the wacky app follows the company's 2014 initiative to make a bigger shift to mobile orders, in an attempt to boost sales and move away from "being just about pizza". 

 

Domino's digital campaign manager, Rupal Patel said: "At Domino’s we like to push the barriers of innovation and also, give our consumers little moments of joy along the way. 

 

"This is a tongue-in-cheek way of demonstrating the wide range of choice available and making ordering your pizza a bit more interesting." 

 

Pizza firms are no stranger to crazy stunts⁵ in attempts to drive sales. Last year, Pizza Hut introduced a "subconscious⁶ menu" so customers could order with their minds, while headlines have also been generated by a Dorito-topped pizza and a pizza with cheeseburgers baked into the crust.

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