Genuine snaps of super-rich youngsters posing with luxury items are paired with staged pics of people with more mundane1 things - and they've helped boost trade.
土豪少年真实炫富照与穷逼少年戏仿照对比展示，帮助肯德基增长营业额。
The campaign, which aims to show you don't need lots of money to enjoy good food, involved
gathering7 photos of privileged youngsters
flaunting8 their wealth.
Snaps
depicting9 their
luxurious10 lifestyles, showing them posing next to everything from diamond rings to private jets or exclusive sport cars are included.
Fast food giant KFC then invited Romanian teenagers to send in their own versions of the snaps.
And they placed them side-by-side with the images of rich kids in a
parody11.
Youngsters, who enthusiastically took part, replaced diamonds with diamond
tattoos12, lions with cats,
infinity13 pools with inflatable ones and private jets with toy planes.
They then posted the images under the hashtag #distractiepebaniputini, which translates from Romanian to English as "fun with little money".
It has been hailed as a huge success with KFC's Smart Menu, a low priced KFC meal deal, massively popular.
The idea for the campaign was created by
marketing14 agency MRM Romania, based in Bucharest, where the campaign was devised by the chief creative officer, Nir Refuah, the copywriter Sandra Bold and the art director Nadejda Ghilca.
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