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Chinese online media group LeEco, or formerly1 known as LeTV, is to start streaming China Super League matches starting from this year.
中国网络媒体乐视生态(原名乐视网)将从今年开始在线直播中超联赛。
This comes as LeSports, the sports arm of LeEco, the parent company, reached a five-season partnership2 with a Beijing-based sports media Ti'ao Dongli.
In the 2016/2017 season, LeSports and its subsidiaries will broadcast all 240 matches in China, the US, Canada and much of Southeast Asia.
Meanwhile, LeSports is also planning to launch a new product in 2018, which will charge users for watching games online.
It is still unknown how much LeSports will pay for the online broadcasting rights.
Earlier, LeSports won the live streaming rights for Major League Baseball and the English Premier3 League games in Hong Kong for the next two years.
At the same time, it has forged a five-year partnership with the top men's tennis body ATP.
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