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Adidas has teamed up with Dalian Wanda to help develop soccer and basketball in China.
阿迪达斯与大连万达集团合作,助力中国足球与篮球的发展。
Adidas will also sponsor two of Wanda's Ironman Triathlon events in China this year as part of a new deal between the two.
The company opened up its first-ever soccer store in Guangzhou earlier this week.
It also says it is on course to double the number of teenage soccer players in the country through a partnership1 with government.
China is pledging to build a 5-trillion-yuan, or 750-billion-US-dollar, sports industry by 2025.
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