Chinese electronics giant Hisense announced on Thursday its status as an official sponsor of the 2018 FIFA World Cup, becoming the first-ever Chinese consumer electronics brand to sponsor the tournament.

 

中国电子产业巨头海信周四宣布成为2018年世界杯指定赞助商，这是第一个赞助世界杯的中国消费电子品牌。

 

As an official FIFA World Cup sponsor, Hisense will engage in an array of global marketing¹ and advertising² activities for both the 2017 Confederations Cup and 2018 FIFA World Cup, reaching more than 200 countries and regions in the process and greatly enhancing international exposure for the brand.

 

Hisense will be able to associate its logo with the forthcoming major FIFA events, as well as numerous other rights that include access to advertising boards in stadiums, on-screen credits and other various creative marketing opportunities on-and-off the pitch during the events.

 

Liu Hongxin, president of Hisense Group, sees the FIFA World Cup as one of the most significant sporting events in the world, rivaled only by the Olympic Games. For Hisense, sponsoring the prestigious³ tournament not only serves as a massive marketing opportunity for the brand, but also as a crucial, strategic initiative for the entire enterprise.

 

"Over the years, Hisense has earned a lot of experience and brand growth through sports sponsorships," said Liu in Thursday's joint⁴ press conference held with FIFA.

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