Olympic logos, images get protection_体育新闻

Olympic logos, images get protection

文章来源：文章作者：发布时间：2007-04-19 05:57 字体： [大中小]　进入论坛

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Apr.18 - New regulations to safeguard trademark¹ logos and images of the 2008 Olympic Games will be issued soon, Zhao Gang, deputy director of the trademark office of the State Administration for Industry and Commerce (SAIC), said yesterday at a news conference.

At the briefing, organized by the State Council Information Office, officials said that the new regulation is part of the country's efforts to protect intellectual property rights (IPR), including those associated with the Games next summer.

This is China's first regulatory effort specifically designed to protect Olympic intellectual properties in accordance with international practice.

Zhao said that with the new regulation, law enforcement offices and administrative² bodies will share a unified³ guideline and launch campaigns to stop counterfeiting⁴ or pirating related to the Olympics.

"It is incorrect to say that China is only serious in protecting IPRs related to the Olympic Games," said Zhao, "Actually, we have been very consistent and serious about IPR protection in all areas."

He said China is determined⁵ to stop counterfeiting, a problem that has triggered many complaints from countries such as the United States and European nations.

On one hand, the country is trying to boost awareness⁶ by the public and organizations about the issue. Last year, retail⁷ marketplaces in Beijing, Shanghai and Shenzhen were warned that no vendors⁸ will be allowed to sell fake products of more than 40 famous international brands.

On the other hand, administrations for industry and commerce and police have built cooperation mechanisms⁹ to speed up investigations¹⁰ and enforcement processes.

Last year, the Chinese authorities investigated more than 50,000 counterfeiting incidents and confiscated¹¹ or destroyed 30 million pieces of such goods. In addition, customs found almost 200 million pieces of goods infringing¹² IPRs.

This year, rural marketplaces will become a priority in fighting counterfeits¹³, according to SAIC.

Zhao said online traders and e-commerce websites should not get involved in sales of counterfeits, otherwise they risk punishments given to those in real world marketplaces.

As traditional marketplaces build up pressure on vendors that sell counterfeits, many shop owners have turned to websites such as Taobao.com and eBay's website in China.

Yin Xintian, a spokesman with the State Intellectual Property Office, said that with the technology like the Internet and mobile phones, the battle against piracy¹⁴ and counterfeiting are more difficult.

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收听单词发音

1 trademark
n.商标；特征；vt.注册的…商标
参考例句：
The trademark is registered on the book of the Patent Office.该商标已在专利局登记注册。 The trademark of the pen was changed.这钢笔的商标改了。

2 administrative
adj.行政的，管理的
参考例句：
The administrative burden must be lifted from local government.必须解除地方政府的行政负担。 He regarded all these administrative details as beneath his notice.他认为行政管理上的这些琐事都不值一顾。

3 unified
(unify 的过去式和过去分词)；统一的；统一标准的；一元化的
参考例句：
The teacher unified the answer of her pupil with hers. 老师核对了学生的答案。 The First Emperor of Qin unified China in 221 B.C. 秦始皇于公元前221年统一中国。

4 counterfeiting
n.伪造v.仿制，造假( counterfeit的现在分词 )
参考例句：
He was sent to prison for counterfeiting five-dollar bills. 他因伪造5美元的钞票被捕入狱。来自辞典例句 National bureau released securities, certificates with security anti-counterfeiting paper technical standards. 国家质量技术监督局发布了证券、证件用安全性防伪纸张技术标准。来自互联网

5 determined
adj.坚定的；有决心的
参考例句：
I have determined on going to Tibet after graduation.我已决定毕业后去西藏。 He determined to view the rooms behind the office.他决定查看一下办公室后面的房间。

6 awareness
n.意识，觉悟，懂事，明智
参考例句：
There is a general awareness that smoking is harmful.人们普遍认识到吸烟有害健康。 Environmental awareness has increased over the years.这些年来人们的环境意识增强了。

7 retail
v./n.零售；adv.以零售价格
参考例句：
In this shop they retail tobacco and sweets.这家铺子零售香烟和糖果。 These shoes retail at 10 yuan a pair.这些鞋子零卖10元一双。

8 vendors
n.摊贩( vendor的名词复数 )；小贩；（房屋等的）卖主；卖方
参考例句：
The vendors were gazundered at the last minute. 卖主在最后一刻被要求降低房价。 At the same time, interface standards also benefIt'software vendors. 同时，界面标准也有利于软件开发商。来自About Face 3交互设计精髓

9 mechanisms
n.机械( mechanism的名词复数 )；机械装置；[生物学] 机制；机械作用
参考例句：
The research will provide direct insight into molecular mechanisms. 这项研究将使人能够直接地了解分子的机理。来自《简明英汉词典》 He explained how the two mechanisms worked. 他解释这两台机械装置是如何工作的。来自《简明英汉词典》

10 investigations
（正式的）调查( investigation的名词复数 )；侦查；科学研究；学术研究
参考例句：
His investigations were intensive and thorough but revealed nothing. 他进行了深入彻底的调查，但没有发现什么。 He often sent them out to make investigations. 他常常派他们出去作调查。

11 confiscated
没收，充公( confiscate的过去式和过去分词 )
参考例句：
Their land was confiscated after the war. 他们的土地在战后被没收。 The customs officer confiscated the smuggled goods. 海关官员没收了走私品。

12 infringing
v.违反（规章等）( infringe的现在分词 )；侵犯（某人的权利）；侵害（某人的自由、权益等）
参考例句：
The material can be copied without infringing copyright. 这份材料可以复制，不会侵犯版权。 The media is accused of infringing on people's privacy. 人们指责媒体侵犯了大家的隐私。来自《简明英汉词典》

13 counterfeits
v.仿制，造假( counterfeit的第三人称单数 )
参考例句：
Objects and people looked like counterfeits of themselves. 各种人和事好象都给自己披上了伪装。来自辞典例句 We have seen many counterfeits, but we are born believers in great men. 我们见过许多骗子，但是我们天生信赖伟人。来自辞典例句

14 piracy
n.海盗行为，剽窃，著作权侵害
参考例句：
The government has already adopted effective measures against piracy.政府已采取有效措施惩治盗版行为。 They made the place a notorious centre of piracy.他们把这地方变成了臭名昭著的海盗中心。

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